GT Radial website receives upgrades
The new GT Radial website has been designed to help domestic consumers easily find the right tires for their vehicles -- and their nearest GT Radial dealer.
"Above everything else, we wanted to make sure that our new website is easy for time-starved consumers to navigate," says Tom McNamara, vice president of sales for North America.
"As our brand becomes more widely known and available in the marketplace, consumers are checking us out on the Internet. The website tells our story very effectively."
One section of the website is devoted to company background with stories on GITI Tire (USA) Ltd. facilities, quality control systems, R&D, and much more. The news section details events, announcements, news media reviews, etc.
Everything on the site easily can be shared through social media like Facebook and Twitter.
This month's launch is only the first phase. A Spanish language version is coming soon, as well as other new features. A separate website for GT Radial truck tires is also in the works. A new website for GITI Tire (Canada) Ltd. was launched in October.
GT Radial tires are sold through independent tire dealers and retailers throughout the U.S. and Canada. For more information, visit www.gtradial-us.com.