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SEMA Show, Day Two: Brandt sets TIA's goals

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The Tire Industry Association’s (TIA) new President Larry Brandt announced his goals today at the SEMA Show in Las Vegas.

Brandt's goals include continuing to expand the Global Tire Expo (GTE), especially with such new and relevant programs as TPMS at 10 and the topical Green at Noon series, as well as continuing the popular GTE attendee Tires at 2 and Management at 4 seminars.

Another central goal is to continue to strengthen communications with the Rubber Manufacturers Association and find common ground so the two associations may speak with a single voice on relevant issues of the day.

At Monday's Tire Industry Awards, where outgoing TIA President Mike Berra Jr. passed the gavel, Brandt announced that a central theme of his administration would be maintaining "continuity in TIA's direction and leadership" and emphasizing TIA's federal relevance in protecting and educating the driving public and tire dealers.

"TIA's hallmark is its highly respected training program, with its classes and sought-after support materials,” said Brandt. “TIA is constantly leading the industry in education and training, from our newly updated TPMS Relearn Chart, to its data now being made available for Point of Sale systems, to the just announced program with Tiremetrix for the TPMS Manager Powered by TIA going online."

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