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SEMA Show Day One: hot cars get awards

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The second annual SEMA Award was presented to the Chevrolet Camaro for the Hottest Car, the Fiat 500 for the Hottest Sport Compact Car, the Ford F-Series for the Hottest Truck and the Jeep Wrangler for the Hottest 4x4-SUV. The winners were announced this morning at the 2011 SEMA Show in Las Vegas.

“As the visionaries and innovators of the industry, our SEMA Show exhibitors determine the winners of the SEMA Award based on the vehicles they showcase in their booths,” said Chris Kersting, SEMA president and CEO. “With each booth vehicle representing one vote, the most prominent models in each category are the winners. The SEMA Award celebrates these outstanding vehicles that emerge each year at the show.”

The SEMA Award honors those vehicles that specialty-equipment manufacturers believe are the best platforms for accessorization and that showcase this year’s coolest products. The award recognizes four outstanding vehicle models in four categories – “Hottest Car,” “Hottest Sport Compact Car,”  “Hottest Truck,” and “Hottest 4x4-SUV.”  It also underscores the cooperative relationship between the automakers and SEMA-member companies.

“There is no shortage of options for new car and truck buyers. The ability to accessorize a vehicle often impacts the decision on which vehicle to purchase. The SEMA Award helps guide consumers to the most accessory friendly vehicles on the market by demonstrating the unlimited potential for customization,” added Kersting.

For more information visit www.sema.org/semaaward.

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