Goodyear and NASCAR extend agreement
The Goodyear Tire & Rubber Company and NASCAR today jointly announced they have signed an extended agreement for Goodyear to continue as the exclusive tire used in NASCAR’s top three racing series for the next five years.
The agreement, which extends through the 2017 season, renews Goodyear as the “Exclusive Tire Supplier” of NASCAR’s Sprint Cup Series, the NASCAR Nationwide Series and the NASCAR Camping World Truck Series. Goodyear has had an uninterrupted commitment to NASCAR since becoming a race tire supplier in the 1950s, making it one of the longest-running supply programs in any sport. In addition, Goodyear has been the exclusive tire supplier for all three of the circuit’s top series since 1997.
“This extension is the continuation of a relationship between experts,” said Pierre Jambon, vice president of Goodyear’s off-highway business. “NASCAR is clearly the expert in stock car racing, and it has chosen Goodyear because of our expertise in delivering outstanding performance. Our tire performance on the track validates our brand, inspires confidence for drivers and helps create exciting racing for fans. We are proud to continue to be an integral part of NASCAR.”
“Our longtime relationship with Goodyear is a testament to the company’s consistent high-quality tire it supplies the race teams,” said Jim O’Connell, NASCAR’s chief sales officer. “Not only are they experts in tire performance, but they are also a brand that understands how to effectively engage and connect with our fans through creative activation.”