Lack of respect for tires galls editor

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Would you classify a Michelin tire as a commodity? How about a Bridgestone Blizzak? The myriad of run-flats out there?

Tires have gotten a bad rap for years. You would think that with the proliferation of sizes, and vehicle tuning by the OEMs, and the push in the high performance touring tire segment, people would get the message: Tires are specialized and special.

But they are still taken for granted, even by companies like BMW AG. To prove this point, Modern Tire Dealer Editor Bob Ulrich read an issue of "BMW Magazine" very, very closely.

To check out his findings, read his latest blog, "Like Rodney Dangerfield, tires get no respect." When you are finished, feel free to let us know what you are thinking by leaving a comment -- or the answer to the trivia question!

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