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Will price increases stick? Do they ever?

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Tire producers keep announcing price increases. Rising raw material costs are always the key reason.

However, announcing a price hike is not always the same as implementing one.

Let's say, for the sake of argument, that the price increases do stick. Can you pass them along as well?

Modern Tire Dealer Editor Bob Ulrich addresses rising prices in his latest blog, "Getting price increases to stick is a sticky wicket for manufacturers and dealers."

In it, he discusses consumer tire prices in 2010 and 2011, with a little help from a longtime friend.

To read it, click here. And don't forget to leave a comment -- let us know what you think!

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