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Yokohama announces March 1 price increases

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Yokohama Tire Corp. will increase prices by up to 8% on all of its consumer tires effective March 1, 2011.

There will be in-line adjustments as well, which will be announced at a later date.

“The price increase is due to the continued escalation of raw materials, as well as other costs associated with the manufacturing and transportation of consumer tires,” says Shawn Denlein, director of sales, consumer products. “We will continue to concentrate on utilizing the latest technologies and operational procedures to produce the best products at competitive prices.”

Yokohama last raised prices on its passenger, performance and light truck tires up to 8% on Dec. 1, 2010.

Yokohama is the latest tire manufacturer to announce an upcoming price increase.

Consumer

* Kumho Tire U.S.A. Inc. will raise prices on all passenger, light truck and medium truck tires effective March 1. Kumho says the details of this increase will be provided to its customers in the near future.

* Goodyear Tire & Rubber Co. will raise consumer tire prices on March 1. The increase, up to 6%, will apply to all brands in the United States and Canada.

* Falken Tire Corp. also will raise prices on March 1. The price hikes on Falken passenger and light truck tires will range from 5% to 8% depending on the size, with in-line adjustments as needed.

* Bridgestone Americas Tire Operations LLC will raise replacement and original equipment consumer tire prices one month later, on April 1, The increases on Bridgestone, Firestone and associate brand passenger and light truck tires in the U.S. and Canada will vary up to 8%.

* Cooper Tire & Rubber Co. (2.5%) and Michelin North America Inc. ("the increases will vary by product line") raised consumer tire prices on Feb. 1. Nexen Tire America Inc. (up to 8%) did the same on Jan. 1.

Commercial

* The Bridgestone Off Road Tire, U.S. & Canada Commercial Tire Sales division will increase prices on its mining, construction and industrial tires by 12%, "with some in-line adjustments." The increases are scheduled to begin March 1.

The Bridgestone Agricultural Tire, U.S. & Canada Commercial Tire Sales division announced a 4% price increase effective April 1 on the following tires: Firestone agricultural, construction and forestry tires; Bridgestone garden tires; and Regency tires sold in the United States and Canadian replacement markets.

* Michelin will increase prices on Michelin brand replacement agricultural tires sold in the U.S. and Canada on March 1. The hikes will be up to 8%.

The company already increased prices on its Michelin earthmover and industrial replacement tires sold in North America up to 7% on Feb. 1. It increased prices on Oliver and MegaMile retread rubber products sold in the U.S. up to 7% on Jan. 3.

* CGS Tyres Group (7.5% to 10% on farm and industrial tires), Titan Tire Corp. (up to 8% on farm and OTR tires), Yokohama Tire Corp. (up to 5% on bias and radial OTR tires) and Continental Tire the Americas LLC (up to 8% on truck tires) raised their commercial tire prices on Jan. 1.

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