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Did Bridgestone spend too much or too little?

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Bridgestone Americas Inc. spent a lot of money to be recognized at Super Bowl XLV on Sunday. Was it worth it?

Perhaps only Bridgestone executives can determine that. One thing to take into consideration: They advertised during the most watched program in television history.

Modern Tire Dealer Editor Bob Ulrich breaks down the numbers in his latest blog. Decide for yourself by clicking on "Bridgestone spends close to $5 million a minute on brand awareness at the Super Bowl."

And let us know what you decided by leaving a comment after you read it!

While you are at it, participate in our Web poll on the home page by voting on the most entertaining Super Bowl halftime show in Bridgestone history.

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