Retail

Canadian Tire selects Equus Products as supplier

Order Reprints

Canadian Tire Corp. has chosen Equus Products Inc. as its sole supplier of vehicle diagnosis and tune-up equipment.

The updated assortment, which is expected to be available in stores by spring 2004, includes a

selection of Equus- and Innova-branded code readers, timing lights, mechanical testers, digital multimeters and electrical testers.

In addition to selling the Equus 3100 OBD II Code Reader, the agreement enables Canadian

Tire to offer its customers a complete selection of DIY OBD I (1981 to 1995) code readers, including the 3145 Ford Digital Code Reader, 3165 Chrysler Code Reading System and 3173 Import Code Reader.

Other new products include the 3327 Digital Multimeter Kit, 3640 Fuel Injection Pressure Tester and 3721 Battery/Charging Tester.

Equus also will provide the test equipment for PartSource stores, including a selection of many pro-level tools available at a DIY prices, such as the 5568 Professional Timing Light, which works on vehicles with distributorless (DIS) and conventional ignition systems, and 3612 Pro Compression Tester.

Equus will provide Canadian Tire staff and end users with 800 number and online technical support by a team of ASE-Certified technicians, Equus adds.

The program also will be supported with in-store merchandising, user-friendly countermats, circular flyers, and other public relations and advertising efforts.

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