Bridgestone/Firestone North American Tire LLC (BFNT) and the Tire Retread Information Bureau (TRIB) are teaming up to offer "Open Road Cafe" listeners a free, heavy-duty, dual-head tire pressure gauge.
"Open Road Cafe" is a weekly radio program aimed at over-the-road drivers. Harvey Brodsky, managing director of TRIB, joins host Mark Willis weekly on the radio program to discuss tire maintenance, the benefits of properly maintained tires and answer questions on retreading and the tire repair industry.
To receive a free tire gauge, listeners simply call the radio program's toll-free number.
"The response to the free tire gauges has been overwhelming," said Brodsky. "Teaming with Bridgestone/Firestone is perfect because we share the same goal: we want to encourage drivers to regularly monitor tire inflation. One of the most important things truckers can do to make their tires run better and last longer is check tire inflation -– and do it often."
The "Open Road Cafe" can be heard every Wednesday at 10:30 a.m. EST and 7:30 a.m. PST on Sirius Satellite Radio, channel 131.
