Yokohama adds to sales and marketing departments

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Yokohama Tire Corp. has made several additions to its sales and marketing teams.

Larry Kull is Yokohama's new consumer sales specialist; his responsibilities will include price benchmarking, pricing programs and analytical projects.

Sean Tobin is the company's new performance marketing specialist.

Andrew Briggs has been named performance tire specialist.

Robin Onder joins Yokohama as a marketing communications specialist and will coordinate dealer and consumer promotions, among other activities.

And Carrie Canenga also has been hired as a marketing communications specialist; she will develop point-of-sale materials and oversee Yokohama's consumer Web site, among other duties.

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