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TIA names Littlefield its new executive vice president

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The Tire Industry Association (TIA) has picked Roy Littlefield to be its new executive vice president; his tenure begins Feb. 14, 2003.

"It's a great opportunity but also a great challenge," Littlefield told mtdealer.com shortly after the announcement.

"Roy is an outstanding candidate and is very well-respected in the association and tire industries," says TIA President Tom Raben.

Littlefield most recently has been working for TIA as a lobbyist in Washington, D.C.

From 1984 until last year's merger of the Tire Association of North America (TANA) and the International Tire & Rubber Association (ITRA), he served as ITRA's director of government affairs.

Prior to that, he held the same positition with TANA's precursor, the National Tire Dealers and Retreaders Association.

Littefield replaces Ross Kogel, who leaves TIA on Feb. 1 after five years with the association.

Littlefield was chosen by TIA's Search Committee, which consisted of Raben, TIA Immediate Past President Steve Disney, incoming TIA President Larry Morgan and TIA Vice President Dick Gust, plus association Secretary Bob Malerba and Assistant Treasurer Terry Westhafer.

His hiring was approved by TIA's Executive Committee.

"With the help of the volunteers, I am looking forward to implementing (TIA's) strategic plan and improving the conditions for tire industry businesses," Littlefield says.

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