Nexen Tire Corp. has launched its first TV commercial across Europe through the Eurosport sports channel. The 30-second commercial highlights the company’s sponsorship of the Manchester City Football Club (FC).
The commercial will air across 54 European countries for 6 months, from December 2015 to May 2016 via Eurosport, which includes Eurosport 1, Eurosport 2, and Eurosport 2 NEE.
Nexen announced a sponsorship agreement with the Manchester City FC in the Barclays Premier League, in August 2015.
The company says it will continue to bolster its marketing activities in Europe in an effort to reach more European customers and raise its brand value in European markets.
Nexen says it is unusual for Manchester City FC to have genuine fan club members participating in a commercial shoot. The behind-the-scenes of the commercial are scheduled to be released in December.
Nexen has been strengthening its global presence with a focus on the European market in various ways. In addition to its official sponsorship with Manchester City FC, the company started the construction of a new tire manufacturing plant in the Czech Republic in October 2015. The new plant will feature the most advanced automation systems along with environmentally friendly technologies, according to Nexen. Commercial operation is planned to commence in 2018.
Nexen is headquartered in in Yangsan, South Gyeongsang Province, and in Seoul, South Korea. The company owns three manufacturing plants -- two in Korea (Yangsan and Changnyeong) and one in Qingdao, China. For more information, visit www.nexentire.com.
For recent news on Nexen, see:
"Nexen wants to spread the word about its tires"
"Young Brothers Win $75,000 from Nexen"
"Nexen announces soccer sponsorship"
To view the commercial, go to: http://bit.ly/1NX89uN
