Bridgestone Americas Tire Operations LLC (BATO) has promoted Amber Holm to vice president of brand marketing, U.S. and Canada for consumer replacement tire sales. The position previously was held by Erik Seidel, who was promoted to vice president of sales for BATO earlier this year.
“Amber has a proven track record of successfully managing strategic marketing initiatives for consumer packaged goods, growing brand awareness and reaching the consumers,” says Philip Dobbs, chief marketing officer.
“I am confident that in this new role, she will continue to grow the Bridgestone and Firestone brands and drive alignment and coordination across the marketing, sales, digital and retail teams.”
As vice president of marketing, Holm will be responsible for leading the company’s brand-building efforts, developing product launches, leveraging digital marketing strategies and transforming consumer insights into business results.
Holm joined the consumer marketing team in May 2014 as director of advertising, promotions and retail branding. The company says she has been instrumental in developing and executing the fully integrated launch of its DriveGuard tire line and in developing the successful Firestone “Truck Stuff” campaign. Under her direction, unaided brand awareness has increased for both the Bridgestone and Firestone brands.
Prior to joining Bridgestone, Amber spent 13 years at General Mills in a variety of marketing and sales roles of increasing responsibility, where she managed leading consumer brands like Pillsbury, Lucky Charms and Cheerios.
For more information, visit BridgestoneAmericas.com.
