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Game On! Belle Tire Continues Partnership with FOX Sports Detroit

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Game On! Belle Tire Continues Partnership with FOX Sports Detroit

Belle Tire Distributors Inc. reports FOX Sports Detroit has renewed its agreement with Belle Tire as presenting sponsor of all professional team telecasts on the regional sports network.

The partnership applies to all FOX Sports Detroit productions of the Detroit Red Wings, Detroit Pistons and Detroit Tigers. The network owns exclusive rights to all local telecasts among the three teams, totaling approximately 300 games annually.

The telecasts will be referenced on air as “Red Wings Hockey / Pistons Basketball / Tigers Baseball on FOX Sports Detroit, presented by Belle Tire” with Belle Tire incorporated into various branding animations throughout the games.

Additionally, Belle Tire will continue its recognizable branding of popular in-game features, including the Wings’ Power Play, Pistons’ Three-Point Shot and Tigers’ Pitch-by-Pitch sequence.

Belle Tire, an original and ongoing partner of FOX Sports Detroit since its launch in 1997, is as much a part of the network as the teams it covers, says the company.

“Belle Tire and the Barnes family have been partners with FOX Sports Detroit since the beginning,” says Greg Hammaren, senior vice president and general manager of FOX Sports Detroit. “We value this relationship dearly and are proud of the growth we have experienced working together. Belle Tire and FOX Sports Detroit define the modern sports partnership. We’re honored to continue this legacy and thankful for the trust they place in us.”

“Belle Tire couldn’t be more thrilled to continue our relationship, and spread our brand’s footprint, with FOX Sports Detroit,” says Don Barnes III, president of Belle Tire. “We look forward to the opportunity to showcase our hometown pride as the presenting sponsor, broadcasting to the greatest sports fans in the world.”

FOX Sports Detroit delivers more than 350 live local events each calendar year to more than 3.2 million households throughout Michigan and portions of northwest Ohio and northern Indiana (subject to league territorial blackouts). FOX Sports Detroit is the television home of the Detroit Tigers, Pistons and Red Wings, Michigan State hockey, University of Michigan hockey, Michigan High School Athletic Association (MHSAA) championship events. FSD is the cable TV home of the Detroit Lions.

Belle Tire, a family-owned business based in Allen Park, Mich., offers tires and a variety of automotive repair services ranging from auto glass repair and replacement, brakes, alignments, batteries, shocks and struts, exhaust system repair and oil changes.

The company was founded in 1922 when it opened the first Belle Tire location in Detroit and has now expanded to more than 90 locations across Michigan, northern Ohio and Indiana. It is the 10th largest independent tire dealer in the U.S., according to the Modern Tire Dealer 100 list.

For more information about Belle Tire, visit

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