Newspaper Does Tire Company a Disservice
In the entertainment industry, bad publicity is often cited as being better than no publicity. In the tire industry, the opposite is true.
A Wall Street Journal article about an allegedly fraudulant venture capitalist indirectly ties a global tire company to the story's subject. Modern Tire Dealer Editor Bob Ulrich believes there were better choices.
"The article doesn't say or imply the tire company is guilty of anything because it is not," says Ulrich. "However, a casual reader might believe it is involved, which, again, it is not.
"It certainly was an unfortunate use of a tire photo."
To find out what has caused Ulrich's ire, check out his latest blog, "Cooper Gets a Raw Deal from the Wall Street Journal." And let us know what you think by leaving a comment.