Omni United (S) Pte. Ltd. is unveiling the Timberland A/T in 30 sizes for utility vehicles and light truck drivers who want a more aggressive on-road tread pattern. Omni United also is adding sizes to the Timberland Cross line.
Both product lines are built in the U.S. The Timberland A/T has a UTQG of 500 AB backed by a 50,000 mile warranty. The tires are designed to provide genuine off-road capabilities and rugged looks, without sacrificing on-road manners. Features such as stabilizer ribs between the large tread blocks, and beveled block points help to create balanced performance on or off the highway.
The company is adding 15 sizes to the Timberland Cross, designed for CUVs. The tire features has a 65,000 mile warranty and UTQG of 600 AB. It is designed to deliver the comfort of a touring tire, the durability of a light truck tire, and confidence-inspiring grip on slippery roads and in adverse weather conditions. The Cross is now offered in 35 sizes.
Timberland Tires are the first tires designed to be recycled into footwear outsoles after their journey on the road is complete.
“We want to demystify tires for this audience, and bring some of the excitement and sizzle of the fashion industry to our category,” says G.S. Sareen, CEO and founder of Omni United.
The target market for Timberland Tires is the same audience that knows and buys Timberland footwear, apparel and accessories; active people who enjoy spending time outdoors and connecting with friends and family. These customers value quality products and are brand conscious in other categories, but they're not overly knowledgeable about tires, the company says.
The brand has launched a series of product videos via various social media channels to help the consumer understand the technology that goes into tires. The brand also marked the introduction of the complete range of tires via collaboration with Uber in New York City. Consumers had the opportunity to explore the streets of NYC with a free, 30-minute journey. The lucky riders were provided a complimentary pair of Timberland boots, all from the backseat of a Timberland branded Jeep outfitted with the new Timberland Cross tires.
For more information about Timberland Tires and to watch the newly-launched product videos, please visit www.timberlandtires.com.
