Tire Pros is sponsoring the New York Jets of the National Football League for the 2015 season. The sponsorship will help the independent retail franchise further expand into the upper Northeast market.
The sponsorship includes a full-season, omni-channel marketing platform featuring a dozen locations in the New York, New Jersey and Connecticut areas to build brand awareness and engage with fans in store and at home games. Tire Pros was able to negotiate a strong media package for the 2015 NFL season that includes television, radio, print, online, in-stadium signage and on site activation.
In addition, Tire Pros and the New York Jets will be offering a lucky fan a once-in-a-lifetime experience with its appropriately-named “Tire Pros JET SET Sweepstakes” to be announced this fall. The sweepstakes also will award a lucky winner a new set of Continental tires.
"This relationship is all about interacting with passionate and loyal New York Jets fans in a memorable way and continuing to be actively involved in our local communities, and that includes supporting local teams and organizations,” says B. Quick Chadwick, Tire Pros' director of marketing. “This relationship, coupled with each dealer’s local marketing efforts in their communities as well as Tire Pros’ national advertising campaign through college athletic conferences, is certain to expose and compel people nationwide to what makes Tire Pros unique and better.”
The dozen participating Tire Pros dealers have joined forces with Tire Pros and its parent, American Tire Distributors Inc., to fund the sponsorship. Tire Pros declined to reveal the specific terms of the sponsorship.
“Our store joined the Tire Pros family in September 2014 for exactly these types of opportunities,” says M.I.C. Tire Pros Owner and Northeast Regional council member Larry Vollano.
“By working together with other Tire Pros dealers, which we’ve seen grow dramatically since we joined, we are now able to develop marketing campaigns like this one with the Jets. This increased exposure helps drive consumer awareness of the quality tire and auto care available from our independent Tire Pros dealers."
Earlier this year, Tire Pros kicked off its national advertising campaign as the "presenting sponsor" of the 2015 Men’s SEC Baseball Tournament with full category exclusivity and branded messages across multiple media platforms, including television spots on ESPN’s SEC Network; streaming video on the WatchESPN app; and digital advertisements on SECSports.com, among others.
The franchise is set to launch similar multi-layered campaigns as part of its official tire retailer sponsorships with the Atlantic Coast Conference (ACC), The Big 12, The Mountain West, and the Pac 12 Championship game. Tire Pros also will appear on FOX Sports’ Big 10 Network in the fall as well as ESPN’s SEC Network.
"We’re all committed to investing in the brand and walking hand-in-hand in our quest to grow to 1,000 plus independently-owned Tire Pros dealers nationwide,” adds Chadwick.
There are more than 500 Tire Pros outlets nationwide. For more information, visit www.tirepros.com.
