Goodyear Tire & Rubber Co. has set some very aggressive goals for itself -- and its dealers -- in 2015. The company shared them with the record 2,140 people attending the recent Goodyear dealer conference in Grapevine, Texas.
Some seemed more business-altering than others. One of the attendees, Modern Tire Dealer Editor Bob Ulrich, found five of them particularly dramatic. "I think Goodyear's decision to sell tires online to consumers is big news," he says. "I'm not sure there is another tire manufacturer doing that in the U.S."
In his latest blog, he lists them, and explains why they are so significant. To find out what piqued his interest at the conference, check out his latest blog, "5 takeaways from the Goodyear dealer conference."
If you were there, do you agree with Ulrich? What did you take away from the conference? If you weren't there, what are your thoughts on Goodyear's goals in 2015 and beyond?
Read the blog, then let us know what you think by leaving a comment!
