Unimax Tire Ltd. has hired Craig Essex to serve as director of development of the Point S brand in Canada. Essex will be based in the Toronto region when he begins his post on June 17, 2019.
He worked for Goodyear Tire & Rubber Co. in Canada, and Unimax his time with the tire maker has helped him develop strategic sales plans by territory and learn the best practices and opportunities for independent auto center owners in both the consumer and commercial markets.
Essex holds an interprovincial automotive repair license and studied sales management at Queens University.
