Nokian’s ‘Shop Talk’ Aims to Educate Drivers on Tire Safety
Nokian Tyres plc has launched a multiplatform campaign to inform drivers about tire safety issues. The company is running “Shop Talk With Nokian Tyres” in conjunction with National Tire Safety Week May 20-27.
The Shop Talk campaign provides drivers with a wide array of tire safety advice via enhanced website material, a series of blog articles, social media content and other opportunities for interaction on key safety topics.
Drivers can visit NokianTires.com/ShopTalk to dive into the deep collection of tire safety information. They’re also invited to follow @NokianTyresNA on Facebook, Twitter and Instagram to interact with the company and its followers about safety issues.
“Safety is the heart of our mission, and we’re taking this opportunity to make sure as many people as possible enjoy safe journeys this summer,” says Hans Dyhrman, director of marketing for Nokian Tyres North America. “We think drivers will appreciate the valuable, entertaining content we’ve offered in the Shop Talk campaign.”
Nokian Tyres’ tire safety website offers in-depth information about a number of basic-to-advanced safety issues, from how to measure tire pressure to the effect rolling resistance has on a car’s emissions. The company’s blog explores how healthy tire habits can help the environment and outlines a road trip safety checklist, among other topics.
Next year, Nokian will begin producing tires at its new factory in Dayton, Tenn., its first production facility in North America.