Bridgestone's Retreading Campaign Promotes Fleets
The 2019 Fleets We Depend On Roadshow made its way to Akron, Ohio -- home of the Bridgestone Americas Technical Center -- on April 25.
The Bandag roadshow is part of Bridgestone's industry-wide campaign focused on educating small- to medium-sized fleets on the advantages of retreads.
"Fleets are constantly looking for new ways to improve efficiency, remain competitive and increase safety," said LaTres Jarrett, Bandag managing director for Bridgestone Americas Tire Operations LLC. "Fleets are looking to tire manufacturers to help them evolve and improve across key performance indicators, including safety, cost, productivity and efficiency.
"As the market dynamics change, we as tire manufacturers must also change. Delivering products is no longer enough to satisfy (fleet) managers. We must deliver holistic tire solutions to maximize tire performance."
For Bridgestone, the common denominator for its cradle-to-grave solutions is the casing, which Bridgestone refers to as a "sustainable asset."
"We know that when a tire casing is properly managed from selection to removal, fleets can lower costs, ensure reliability and achieve optimal performance," said Jarrett. "This saves fleets time and money."
The outdoor Bandag display featured a Bandag truck tire casing that had traveled 1 million miles. Originally a Bridgestone M726 drive tire designed for longhaul use, the casing was expected to travel between 500,000-600,000 miles prior to retreading. The casing made it to 1 million miles in the drive position only having been retreaded twice.
For more information on the Fleets We Depend On Roadshow, check out this link: