On display this week at Cooper Tire & Rubber Co.'s Specialty Equipment Market Association (SEMA) Show booth is a new light truck/SUV tire, the Zeon LTZ.
The Zeon LTZ will initially only be available to Discount Tire Co. However, a Cooper spokesperson has told moderntiredealer.com that "the goal is to (make it available) to our dealers during the second quarter of 2008."
The 2007 SEMA Show started yesterday and runs through Nov. 2.
