Retail

NGK Spark Plugs launches redesigned Web site

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NGK Spark Plugs (USA) Inc. has launched a newly redesigned Web site for its NGK spark plug and NTK oxygen sensor lines.

The new site, www.ngksparkplugs.com, features a fresh new look and an enhanced application look-up. According to Mark Sprague, NGK Spark Plugs (USA) marketing manager, “This new site will create added excitement for all of our products. We’ve combined new graphics and bold new colors along with more product information and easier navigation to make our new Web site as informative and easy to use for our automotive aftermarket customers.”

The NGK Web site home page introduces each NGK product category with a sliding marquee that displays product images, features and benefits. New navigation allows visitors to browse by category or to select individual products of interest via a direct link.

The site also incorporates a new catalog, which features over 100,000 product applications supported by individual product images for each part.

To help educate customers on technical issues and assist with problem solving, NGK provides a complete reference library of technical bulletins, frequently asked questions and installation instructions.

A motorsports section highlights NGK’s role in supporting a wide variety of racing venues.

NGK Spark Plugs (USA) Inc. is a subsidiary of NGK Spark Plug Co. LTD.

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