Current Issue

PREMIUM CONTENT FOR SUBSCRIBERS ONLY

Retail

View Uma Thurman and 'Mission Zero' on Pirelli Web site

Order Reprints

The new Pirelli short film, "Mission Zero," starring Uma Thurman, is now available for viewing. (See "Pirelli to debut second Web movie to promote its P Zero tires," Jan. 31, 2007, for more details.)

Directed by Kathryn Bigelow, the 10-minute film required 10 days of filming and three months of post-production work in Los Angeles. The movie can be viewed at www.Pirellifilm.com.

This is the second time Pirelli & Cie SpA has chosen an Internet film to promote its brand and business activities. "The Call," starring John Malkovich and Naomi Campbell, was released on March 24, 2006.

Related Articles

Snap-on Diagnostics offers training videos on its Web site

MTD launches on-line video on Web site

Top 50 retreaders posted on the Modern Tire Dealer Web site

You must login or register in order to post a comment.