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A new dimension in the tire labeling debate

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UTQG ratings will soon be dead. Long live the new tire labeling requirements!

When will new National Highway Traffic Safety Administration requirements, which include low rolling resistance grades, go into effect? Who knows?

The Tire Industry Association is even planning a seminar on the status of the new tire labeling regulations at the 2013 Global Tire Expo in Las Vegas on Wednesday, Nov. 6.

But whenever it happens, Cooper Tire & Rubber Co. will be ready. The company already has redesigned its labels, which it hopes will enhance the tire buying process.

To find out what Cooper has planned, read Modern Tire Dealer Editor Bob Ulrich's latest blog: "Cooper wants to change the way your customers look at tire labels."

Will it revolutionize how you sell tires? Well, no. But we still want to hear what you think about the unique idea. So read the blog, then leave a comment!

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