Tire Discounters Inc. has announced the opening of a new location north of Cincinnati, Ohio, calling it a prototype design for future stores.
The company says a variety of features enhance comfort, transparency, and efficiency while the design and construction set new industry standards for use of eco-friendly materials and energy efficient technology.
Development of the new design was driven by research, customer comments and feedback, according to the company. Recognizing that a majority of tire buyers are female, the company says the store contains amenities to make customers comfortable and resources to help make them more informed decisions.
Innovations include an expanded showroom with room for additional product displays and information. Technicians use individual tablets to help create a personalized interaction for every customer. Video in the waiting room enable customers to watch their car as it’s worked on every step of the way. Drive-through bays and updated ergonomic placement of equipment improve service efficiency.
Other amenities include complimentary Wi-Fi, a refreshment bar, a variety of television programming, a child's play area and family restrooms equipped with diaper changing stations.
The new design features new, high, eco-friendly standards in both construction and store operations. Construction includes energy efficient glass, use of recycled rubber materials in flooring and landscaping; LED lighting and light reflecting roofing. Digital in-store presentations and communications will reduce the use of paper, while state-of-the-art energy efficient air compressors and rotary shock waves (car lift technology) will save energy.
The eco-friendly construction and operation efficiencies build on current green initiatives that include recycled oil and tire programs and nitrogen inflation of tires, which significantly extends the life of tires, creates fuel efficiency and cuts down on emissions, according to the company. Tire Discounters also offers Valvoline NextGen semi-synthetic recycled motor oil as its preferred oil in all locations.
The new store brings the company’s total count to 82 locations. Tire Discounters says it plans to open approximately a dozen new locations in 2013 and follow an aggressive growth plan in the years following.
The company is No. 10 on the 2012 MTD 100 list of top independent dealers.
