Read all about the latest extreme UHP tire
Can the new Vredestein Ultrac Vorti R compete with Michelin North America Inc.'s extreme ultra-high performance tire? Vredestein Tyres North America Inc. Manager Emil Herbak thinks so.
The summer tire was designed and is being marketed with "premium styling" in mind. It was on display at the Top Marques Monaco Show in Monte Carlo, recently.
James Bond wasn't there, but the helicopter from the latest Bond film, "Skyfall," was.
So was Monaco's Prince Albert II, a noted car enthusiast. And so was Modern Tire Dealer Editor Bob Ulrich, who not only learned all about the tire from Apollo Vredestein B.V. executives, but also rode on it on the Monaco Formula One course through the streets of Monte Carlo.
To get an idea of what "premium styling" means, check out Ulrich's latest blog, "It's an exotic bird, it's a customized plane, it's a supercar tire!"
You also can click here to read the Vorti R's press release.