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Cooper Facebook promo celebrates road trips

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From March 1-29, 2013, Cooper Tire & Rubber Co. is offering a year of free gas during the “My Every Day Road Trip” contest where fans of Cooper Tire’s Facebook page can share their not-so-everyday road trip stories.

Whether ordinary trips to the grocery store or extraordinary memories like a newborn’s first car ride home, entrants can submit video, written stories or photos. For inspiration, fans can view two featured videos that detail the extraordinary daily drives of two unique Cooper Tire owners, and the role Cooper tires play in their every day road trips.

“Cooper tires are crafted for life’s every day road trips and we’ve long heard from dedicated fans about their daily journeys,” says Hal Gardner, Cooper’s VP of marketing communications and market intelligence. “We’re excited to create an open forum for people to share their stories”

Winners will be selected based on criteria such as originality, creativity, their passion for Cooper tires and compelling content. The top written story will win a $100 gift card to use toward gas for one week while the highest rated photo entry will receive a $500 gift card to use toward gas for one month.

The top five video finalists will each win a new set of four Cooper tires and advance to the final phase of the competition where fans will be encouraged to vote for their favorite Every Day Road Trip video, to help determine the final winner. The video with the combined highest score and most votes will be awarded a gift card for $5,000 toward gas for one year.

Visit Cooper Tire’s Facebook page for complete contest and sweepstakes rules and submission guidelines.

For more information on Cooper, see Cooper, Mexican partner get silica process patent and Cooper sets sales record: $1.1 billion.

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