Falken Tire Corp. has begun a two-year marketing partnership with K1 Speed Inc., the indoor kart racing experience.
Through the new cross-promotional effort, both Falken and K1 Speed will be featured at specific events and through mutual social media outlets.
“We feel Falken has a very similar fan base that complements K1 Speed’s brand,” says Nick Fousekis, director of motorsports marketing and events for Falken. “Our partnership will tie in with K1 Speed’s strong consumer awareness and customer loyalty, and we’ll have Falken Tire branding at all 14 locations nationwide through banner placement and tire/wheel displays in conjunction with our mutual partner, HRE Performance Wheels.”
In addition, Team Falken drivers from both American Le Mans Series and Formula Drift will make special appearances at K1 Speed locations around the country.
Adds Fousekis: “Through our aggressive social media efforts and our team of talented drivers, Falken can help promote the excitement of karting at K1 Speed locations across the U.S., while at the same time boost our own brand recognition and awareness to an overlapping, yet unique K1 Speed customer base through promotions and special events at each facility.”
For more information, visit Falken Tire’s website.
