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Yokohama creates new tire category for Avid ENVigor

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Yokohama Tire Corp. is introducing the Avid ENVigor all-season tire that blends performance, low rolling resistance, driving comfort and long tread life.

It goes on sale in March 2010 in 69 sizes, making it one of the largest tire launches in the company’s history.

“ENVigor is unlike any product the industry has developed to date,” says Dan King, Yokohama vice president, sales and marketing. “Only ENVigor delivers collectively all the performance and environmental attributes in a single tire that a new category virtually had to be created for it: Grand Performance. It provides excellent traction and handling, enhanced comfort and tread life – all while delivering remarkable gas mileage.”  

The ENVigor features Yokohama’s proprietary Adaptive 3D sipes that help maintain water and winter traction; angled groove walls and circumferential grooves that resist hydroplaning; a tapered center rib and unibloc shoulder for stiffness; a six-pitch tread variation for reduced pattern noise; groove-in-groove technology for reduced uneven wear; and an all-new silica compound for optimum fuel efficiency.  

Designed for a broad range of vehicles – including entry-level and luxury coupes, sedans and SUVs – the ENVigor will replace Yokohama’s AVID H4s/V4s and W4 tires.

For more information on Yokohama’s product line, visit

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