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Toyo looks for 'slam dunk' with sponsorship

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Toyo Tire U.S.A. Corp. will be the presenting sponsor of the 2009 Big-12/Pac-10 Hardwood college basketball series on Fox Sports Net.

The series takes place this month and next month and will feature Toyo "in all marketing, advertising and promotional materials on Fox Sports Net," say Toyo officials. "The company also will be integrated into six broadcasts.

"In-game features, mentions and on-screen graphics will place Toyo tires into millions of homes around the country. Additional elements include four, 30-second commercials during each broadcast and an ad on the Pac-10 Conference Web site."


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