On Nov. 24, 1969, Yokohama Tire Corp. (YTC) opened its doors in Los Angeles, Calif. Forty years later, the company is touting it tire technology and environmental consciousness.
"Consistent with the Grand Design 100 plan by our parent company, Yokohama Rubber Co. Ltd. in Japan, our philosophy in the U.S. is to embrace corporate social responbility with a focus on a triple bottom line," says YTC CEO and President Takao Oishi.
"This triple bottom line consists of the economy, society and the environment. Specific to environmental stewardship, we are affecting positive changes in our manufacturing processes, materials and product performance."
YTC cites its orange oil-based dB Super E-spec passenger tire as an example of this philosophy.
