Current Issue

PREMIUM CONTENT FOR SUBSCRIBERS ONLY

Commercial Business Consumer Tires Retail Suppliers Wholesale Distribution

Yokohama celebrates 40 years in the U.S.

Order Reprints
Yokohama celebrates 40 years in the U.S.

On Nov. 24, 1969, Yokohama Tire Corp. (YTC) opened its doors in Los Angeles, Calif. Forty years later, the company is touting it tire technology and environmental consciousness.

"Consistent with the Grand Design 100 plan by our parent company, Yokohama Rubber Co. Ltd. in Japan, our philosophy in the U.S. is to embrace corporate social responbility with a focus on a triple bottom line," says YTC CEO and President Takao Oishi.

"This triple bottom line consists of the economy, society and the environment. Specific to environmental stewardship, we are affecting positive changes in our manufacturing processes, materials and product performance."

YTC cites its orange oil-based dB Super E-spec passenger tire as an example of this philosophy.

 

Recommended Products

July 2020

August 2020

Related Articles

Triangle Celebrates 40 Years and Begins Building its Brand in the U.S.

Triangle Celebrates 40 Years and Looks to the U.S. Market

DENSO U.S. celebrates 40 years at AAPEX

Upcoming Events

18 May

The Tire Cologne 2021
Koelnmesse

09 Mar

Work Truck Show 20th Anniversary
Indianapolis, IN

You must login or register in order to post a comment.