The Marangoni Group, “in response to market changes and the rapid evolution of manufacturing and distribution operations,” has adopted a medium-term strategic plan that involves the merger of Marangoni SpA and Marangoni Tread SpA.
The aim of the plan, according to the company, is to strengthen the Group “through the reorganization of the company structure,” with a greater focus on retreading.
Marangoni SpA, a holding company, and Marangoni Tread SpA will be merged into Marangoni Pneumatici SpA. The resulting company will be incorporated as Marangoni SpA and take the role of parent company effective Oct. 1, 2009.
“Marangoni Spa will, therefore, shift from being a holding company with a strategic function to a parent company with an industrial function, and will directly manage certain businesses, such as retreading materials and technology, direct retreading and production of industrial tires,” says the company.
The Marangoni Group will be a more streamlined organization, "aimed at ensuring more direct control over industrial activities and more effective commercial management of the business areas," adds the company.
Marangoni SpA will retain all existing holdings in other group businesses, such as:
* Marangoni Tyre SpA (production and distribution of new car tires);
* Marangoni Meccanica SpA (production and distribution of machinery and technology for the tire industry); and
* Pneusmarket (multiple brand tire distribution).
The headquarters in Rovereto, Italy, also will manage the Group’s foreign businesses, such as Marangoni Tread North America Inc., Marangoni Tread Latino America and Ellerbrock GmbH.
“The Marangoni Group has in these years demonstrated its capacity to cover vast segments of the tyre life cycle in an integrated manner, with a specialist approach and consequently with the ability to develop excellent solutions,” says Massimo De Alessandri, CEO of Marangoni SpA.
“Our strong point is certainly the product: the businesses relating to retreading, the production of machinery and even the new tire sector, where we manufacture and distribute excellent tires that meet the needs of an increasingly demanding market. Our operations follow the entire life cycle of the tire, covering business areas that are homogeneous and wider ranging than those managed by our competitors, even companies that are much bigger than us.
“Consequently, we have always worked to ensure our relative smaller size is a competitive advantage, in terms of flexibility, promptness of response and innovation,” says De Alessandri. “The new company organization should be seen as a further step in this direction. We will strengthen our direct presence in the key sector of our business, simplifying our processes, bringing the brains and the brawn closer together.”
