Tweeting the Baja 500 for Team GT
For the first time ever, off-road racing fans will be able to track the progress of their favorite Team General Tire drivers 140 characters at a time via Twitter, the hottest new social media communications application.
Beginning with the start of the race on Saturday, June 6, race fans or followers can log onto www.twitter.com/teamgt for up-to-the-minute progress reports for all of the Team GT drivers. Also, go to www.generaltire.com and check out the live tracking link provided by IRC www.racetheworld.net.
“We’ve been incorporating a wide range of the new social mediums into our overall communications plans, including Twitter and Facebook,” said Dana Zamalloa, manager of PR and communications, General Tire. “Twitter is the ultimate application for conveying real-time results to our fans. It’s a great way for fans to get up to the minute updates on Team GT’s progress during the race.”
General Tire is again ‘unleashing the fury’ in off-road performance for 2009, in the second year campaigning its Grabber competition tire. Designed with a tough, three-ply Duragen™-reinforced body construction to stand up to the rigors of off-road conditions, the Grabber also features a newly-developed competition-specific tread compound. In addition, the Grabber name and General Tire logo are prominently featured on the sidewall in red and white letters. The Grabber competition tires are designed in size 37x12.50R17 for class 8 and trophy truck/trick truck and 35x12.50R17 for class 1, 6, 7, 7 S, stock mini and Protruck.