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Hankook hires public relations firm

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Hankook Tire America Corp. has hired JMPR Public Relations Inc. to handle its public relations and media relations initiatives.

JMPR will assist Hankook Tire America Corp. with the company's brand enhancement, new product debuts, motorsports programs, dealer relations, "and special projects."

JMPR will help Hankook Tire America's internal public relations management with strategic planning, plus development and implementation of creative PR campaigns around the company's new product introductions. It also will offer on-site assistance at trade and auto show events and support Hankook's ride and drive programs.

As part of its efforts, JMPR says it will work with the internal corporate communications team at parent company Hankook Tire Co. Ltd. in Korea "to manage select corporate media outreach and assist with the coordination of its global PR efforts."

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