Retail

BFNT launches 2008 'Behind the Wheel' program

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Bridgestone Firestone North American Tire LLC (BFNT) is rolling out its 2008 "Classroom Behind the Wheel" Drive & Learn program this week.

The program "educates tire dealers... about the attributes of BFNT's 2008 tire offerings and technologies via on-the-course instruction and in-depth classroom learning," say BFNT officials.

The 15-city program kicks off on April 10 in Dallas, Texas, and runs through October.

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