SEMA Show, Day Two: Pirelli joins forces with Foose Design
Pirelli Tire North America Inc. will become the exclusive tire supplier for automotive designer and TV personality Chip Foose and his company Foose Design.
Almost 30 Pirelli-shod Foose hot rods and muscle cars are currently on display at this year's Specialty Equipment Market Association (SEMA) Show, including the “Hemisfear,” which is the latest Foose project with Pirelli. On display at the Pirelli booth is the Foose Design “Shockwave.”
By joining forces with Foose Design, Pirelli will become a more visible tire supplier for the fast-growing hot rod and muscle car movement, the companmy said. Foose also will have access to Pirelli’s product range and will work closely with Pirelli’s research and development department.
"This is a complementary relationship which has the ability to expand the horizons of both parties,” said Guy Mannino, president of Pirelli Tire North America. “It is very much seen as a long-term commitment from both sides. Chip’s designs are timeless and are transcending into the OE world; our future labors together will have no boundaries."