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SEMA Show Preview: General Altimax series to debut

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Continental Tire North America Inc. (CTNA) is premiering the General Altimax tire series during the 2006 Specialty Equipment Market Association (SEMA) Show in Las Vegas.

The debut is part of CTNA’s revitalization efforts for the General Tire brand.

“This General Tire line will focus on a wide range of today’s consumers," says Travis Roffler, CTNA’s director of marketing.

The Altimax incorporates the company's Quad-Tech technology which includes: Visual Alignment Indicators (VAI) that permit consumers to visually identify tire tracking irregularities so that they can make mechanical vehicle corrections to extend the life of the tire; Acoustic Modulation Sound Technology (AMST), a sound wave suppression technology that works to substantially reduce road tire noise; and Twin Cushion Silica Tread Compound which is comprised of high and low density tread to provide ride comfort.

Also available exclusively on the Altimax HP tire is Replacement Tire Monitor Technology (RTM), a stamp imprinted on the center rib of the tire that reads “Replacement Tire Monitor” when new. As the tread wears away, the stamp changes to read “Replace Tire” to visually indicate to consumers that a tire change is needed based on tread wear.

CTNA will officially launch the Altimax HP/RT line in the second quarter of 2007. By the end of 2007, the Altimax HP/RT line will include nearly 60 sizes encompassing T, H and V speed ratings and aspect ratios from 70 to 40 series.

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