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TBC reorganizes, promotes Wolford and Olsen

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TBC Corp. has reorganized into four operating groups. The company also has announced a number of top-level executive changes, including Orland Wolford's promotion to CEO and president of the TBC Retail Group, effective yesterday, and Erik Olsen's elevation to CEO and president of the TBC Wholesale Group, which will be effective on Oct. 1.

TBC's four new operating groups are as follows:

* TBC Retail, which encompasses company-owned Tire Kingdom Inc., National Tire & Battery, and Merchant's stores, plus the Big O Tires Inc. network.

* TBC Wholesale, which includes TBC Brands, Treadways Corp. and Carroll Tire.

* Purchasing and Distribution.

* Shared Services, which includes the company's finance, accounting, legal and IT departments.

On the retail side, Wolford will be responsible for TBC's company-owned chains as well as Big O. (Long-time Big O President John Adams retired yesterday, April 1. He will continue to be associated with Big O as director of special projects.)

In addition, Bill Ihnken has been promoted to executive vice president and chief operating officer of TBC's company-owned operations. He will report to Wolford. Meanwhile, Kevin Kormondy has been promoted to executive vice president and chief operating officer of Big O, and will report directly to Wolford as well. Ihnken and Kormondy assumed their new posts on April 1.

On the wholesale side, Olsen will replace Ken Dick, CEO and president of the TBC Wholesale Group, who will retire on Oct. 1. (Dick will remain a member of TBC's board of directors and will continue to serve the TBC Wholesale Group as its vice chairman.) Olsen also will remain executive vice president and chief marketing officer for TBC.

Lyle Symonds has been promoted to president of Carroll Tire, effective April 1, and reports to Olsen.

Bill Hirst has been promoted to executive vice president of Treadways, also effective yesterday. He will be responsible for all of Treadways' sales and customer service functions, and also reports to Olsen.

In addition, Richard Purol, Treadways' vice president of marketing, now reports to Olsen.

TBC officials say the company's reorganization and new appointments "will allow TBC to aggressively implement its growth strategy."

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