Current Issue



Yokohama, Bandag to market jointly in Europe

Order Reprints

Yokohama Rubber Co. Ltd.'s European unit, Yokohama Europe GmbH, has formed a "marketing collaboration" with Brussels, Belgium-based Bandag NV.

"Throughout Europe, Yokohama will market its truck and bus tires and promote retreading in collaboration with the Bandag franchise network," say Yokohama officials. Bandag has some 260 franchises throughout Europe.

"Yokohama, meanwhile, will extend its casing warranty to cover the first retreading when performed by a Bandag franchisee."

Yokohama Europe GmbH is based in Desseldorf, Germany.

Related Articles

Yokohama Rubber ups the ante in Europe with proving grounds deal in Spain

Yokohama debuts high performance tire in Europe

SEMA Show, pre-show: TIA is determined to jointly oversee consumer education program

You must login or register in order to post a comment.