Mark Emkes, chairman and CEO of Bridgestone Americas Holding Inc., speaking last night at the company’s BizCon conference in Washington, D.C., says Bridgestone Corp. will invest more than $5.2 billion over the next three years into “building brand leadership with new generation-next technologies, new generation-next manufacturing facilities and new marketing strategies."
He said, “That is nearly $5 million every day and more than $200,000 every hour to ensure our brands continue to lead the industry.
“I think it’s important to note that our investments include our vertical integration strategy that ensures the major components necessary to build our tires are available.
“You are aware of the escalating raw material costs. What you might not be aware of is the fact that the industry has faced shortages of some key raw materials," Emkes told conference attendees.
“Investing in our raw material future is as important as investing in technologies that depend on them. Our competitors are not doing this.”
BizCon continues though this Saturday.
