Retail

Belle Tire to sponsor concert venue, music festival

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Belle Tire Distributors will sponsor concerts at DTE Energy Music Theatre in Clarkston, Mich., and also the Meadow Brook Music Festival.

DTE Energy Music Theatre and the festival are owned by Palace Sports & Entertainment. The length of the agreement is five years. Belle Tire -- which is based in Allen Park, Mich. -- will receive exposure in media and signage, and also will offer in-store promotions and giveaways.

"We are thrilled to be expanding the over 20-year relationship that Belle Tire has had with Palace Sports & Entertainment," says Belle Tire President Don Barnes.

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