Bridgestone has been named the official tire of the National Hockey League (NHL) in a multi-year deal that will see the league give Bridgestone Firestone North American Tire LLC (BFNT) rights to its trademarks.
The deal also will result in "exclusive promotional opportunities throughout the NHL season and beyond, including the Stanley Cup Playoffs" and other events, according to BFNT officials.
"In addition, the Bridgestone brand will be designated as one of four associate sponsors of the international NHL Premiere series," and will be featured on other NHL broadcasts.
BFNT officials call the agreement "a terrific opportunity to position the Bridgestone brand with a premier sports league with a large and very loyal fan base... we see enormous potential to connect (to) hockey fans across the world."
In related news, Bridgestone also has been named the official tire of the National Hockey League Players' Association and the Hockey Hall of Fame.
