The names of TBC Corp.'s Tire Kingdom, Merchant's Tire & Auto Centers and National Tire & Battery properties will appear on NASCAR driver Kyle Petty's car at various races this year.
"We believe that involvement with NASCAR is a natural progression in our marketing efforts," says Bob Crostarosa, TBC's vice president of marketing.
"TBC (has) reached an agreement with the Petty race team that presents the Tire Kingdom brand as the primary sponsor of the car driven by Kyle Petty for the Darlington, S.C., race on May 13, and for the Lowe’s Motor Speedway Race in Charlotte, N.C., on Oct. 14," say TBC officials.
"The car will carry the Merchant’s Tire & Auto Centers logo for the Richmond race on May 6 and the National Tire & Battery logo in Atlanta on March 19.
"Additionally, the three brands will be identified as associate sponsors throughout 2006 for all other Nextel Cup races."
