Yokohama Tire Corp. (YTC) has added new personnel to its marketing department.
Longtime marketing veteran Fred Koplin has joined the company as director of marketing communications. He has worked with a number of advertising agencies and was the group publisher of "Action Sports" titles for Primedia. Most recently, he ran a production company producing motorsports content for ESPN.
Koplin says his job will be to make sure that Yokohama has the right marketing materials in place to help dealers sell their products. He will report to Jim MacMaster, YTC's executive vice president.
In addition, Theresa Palang has been hired as manager of advertising and public relations. She previously worked with aftermarket companies Spectre Industries and K&N Engineering Inc. Palang will report to Koplin.
