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Toyo hires Bromfield as COO

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Toyo hires Bromfield as COO

Toyo Tire U.S.A. Corp. has hired Roy Bromfield as chief operating officer (COO). He will work in collaboration with CEO and President Tatsuo Mitsuhata "to develop and oversee strategies for sales, product development, and all elements of the marketing mix," according to the company.

Bromfield will be responsible for all departments, including sales, price management, marketing and product planning/technical services.

"He has extensive experience working in the tire industry, with excellent operational knowledge and management capability that fit well with our company," says Mitsuhata. "He is a strong strategic marketer, has a history of launching innovations and growing businesses, and a great passion for working with tire dealers as long-term business partners.”

Bromfield spent more than 20 with Groupe Michelin, where he served in various domestic and international marketing and sales capacities, including vice president of North American marketing and sales. He ultimately served as CEO and president of Tire Centers LLC (TCI), a unit of Michelin.

In 2006, Bromfield joined Q Tires Inc. as its CEO and president. He was responsible for building the organization around a patented, deployable “studs on Q” all-weather tire technology.

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