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India’s tire market: Find out what’s new at Tyrexpo

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International buyers from the U.S., Europe, Asia, South America, South Africa and the Middle East will offer new export sales opportunities for domestic exhibitors at Tyrexpo India 2013. The event will take place at the Chennai Trade Centre, Chennai, India July 9-11.

Tyrexpo India organizers ECI International say that Indian manufacturers are increasingly looking to overseas markets to make up the shortfall in domestic sales volumes. That strategy they say will be helped by the presence of hundreds of international tire buyers and distributors at the exhibition in Chennai next July.

The opportunity will be particularly significant for Indian tire makers hit by a slow-down in domestic OE demand and sluggish replacement sales, affected by higher tire prices.

“In 2011 there were buyers from over 50 countries attending the show, representing major tire importing markets such as the UK, Germany, Italy, the United States, Canada, South America and many others,” says ECI managing director Paul Farrant.

“In 2013 we expect that figure to increase strongly, which means even more opportunity for Indian suppliers to connect with or expand their activities in new markets across the world,” he adds.

This trend to a greater focus on export sales is supported by data for the last financial year from India’s Automobile Tyre Manufacturer’s Association (ATMA), which showed overseas tire sales increasing by 30%.

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