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Hercules adds Liu to tire marketing team

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Hercules Tire & Rubber Co. has added Steven Liu to its marketing team. Liu will serve in the role of Hercules’ Director of Consumer Tire Marketing, managing the product screen for all Hercules and Ironman Brand consumer products.

“We’re excited about the recent addition of Steven to the Hercules team,” says Joshua Simpson, Hercules Tire’s VP of marketing. “Steven brings with him a great deal of industry knowledge and international experience and he will play a key role in the Hercules Tire product strategy moving forward.”

Steven joins Hercules from Federal Corp., where he was the company’s Deputy Worldwide Sales Manager. Prior to that, he spent time in international sales at Caramed Supply Inc.

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