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Goodyear climbs Forbes’ most reputable list

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The Goodyear Tire & Rubber Co. has again been recognized as one of America’s most reputable companies by Forbes magazine.

Goodyear ranked 26th on the magazine’s seventh annual ranking of corporate reputation in the United States, up from its 38th place ranking in 2011. Goodyear is the only tire maker on the list and the highest-ranked company in the automotive industry.

The full list is available on

The list is based on the results of the Reputation Institute’s U.S. Reputation Pulse consumer survey, which was conducted in the first quarter of 2012.  The survey measures the overall trust, esteem, admiration and good feelings more than 10,000 consumers hold toward 150 of the country’s largest companies.

“This recognition is particularly significant as it goes beyond the value consumers place on our brands and innovative products,” said Richard Kramer, Goodyear chairman and chief executive officer. 

“It reflects the public’s perception of the goals and shared values articulated in The Goodyear Mission that guides our associates every day. The survey shows that consumers continue to recognize that the Goodyear brand stands for great citizenship in addition to great tires.”

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